Logo suite
A primary logo plus variants for different placements, sizes and backgrounds.
Brand Identity & Design Systems
A brand that looks like you mean business.
Logos, brand kits and complete identity systems for businesses across Pakistan — colour, type and a logo suite that hold together everywhere, from your website and store to your invoices and social.
ایک ایسی شناخت جو ہر جگہ ایک جیسی نظر آئے — لوگو، رنگ اور ٹائپوگرافی
Fixed written quoteFiles you ownWeb & print ready
In short
What is a brand identity system?
A brand identity system is the full toolkit that makes a business recognisable — a logo suite, a colour palette, typography and simple usage guidance — delivered in editable files you own. It's what keeps your website, store, print and social all looking like the same business as you grow.
A logo is a mark. A system is what makes everything match it.
- Logo
- + five variants — fixed written quote
- Brand Kit
- + logo — fixed written quote
- Full system
- Complete identity — scoped to your business, fixed written quote
- Delivered as
- Editable, owned files
- Ready for
- Web · print · social
- Carries into
- Your site, store & content
The real problem
Five versions of your logo isn't a brand.
The website uses one colour, the Instagram another, the receipt a third, and the logo looks different on every one. To a customer deciding whether to trust you, that inconsistency quietly reads as small and unsure.
Looking credible is a decision, and it’s made in seconds.
A proper identity system fixes the root cause: one logo suite, one palette, one type system, and clear rules — so everything you put out looks deliberate and like the same business.
What's included
The building blocks of a consistent brand
What you get depends on the tier — the more complete the system, the more consistent everything stays.
Colour palette
A defined set of brand colours with the exact values for web and print.
Typography
Display and body typefaces chosen to read well and feel like your business.
Usage guidance
Simple rules for how to apply the brand so it stays consistent as your team grows.
Application-ready assets
Export-ready files for the places you actually use the brand — profiles, docs, posts.
Files you own
Editable source files and formats for web, print and social — yours, no ongoing licence.
Fixed PKR pricing
Three tiers, from a logo to a full system
Start with a mark, or go all the way to an identity system that keeps everything consistent.
Logo + five variants
Fixed written quote
A clean, professional logo with variants for every placement.
- Primary logo
- Five variants for different uses
- Web & print-ready formats
- Editable files you own
Brand Kit + Logo
Fixed written quote
The logo plus the colour and type toolkit to keep everything on-brand.
- Everything in the logo tier
- Colour palette
- Typography selection
- Core brand assets
Complete Brand Identity System
Fixed written quote
The full identity — logo suite, colour, type, guidance and application assets.
- Everything in the brand kit
- Full logo suite
- Usage guidance
- Application-ready assets
Not sure which tier fits? Tell us where you’ll use the brand and we’ll recommend the right one. See all packages & pricing →
How it works
From a brief to a brand you can use everywhere
Tell us about the business
Who you serve, the feeling you want, and where the brand will be used. No design brief required.
Direction & concepts
We present a clear design direction — logo, colour and type — for you to react to.
Refine & finalise
We refine the chosen direction into the full set of assets for your tier.
Hand over the files
You get editable source files and export-ready formats — the brand is yours to use anywhere.
Selected proof
Brands that hold together everywhere
Designed to look like the same business on the website, the store, the receipt and the feed.
One systemcolour, type & logo
Consistentweb, print & social
You own the fileseditable source, no licence
Clear scopetier stated upfront
Related routes
A brand is best when it's applied.
The identity really pays off once it’s carried into the website, store and systems your customers actually see.
Put the brand on a website
We apply your new identity directly to a business website — same colours, type and logo, done properly.
Launching a product line?
Carry the brand into an ecommerce store so packaging, product pages and checkout all feel on-brand.
Larger brand or rebrand programme?
Multi-product brand architecture and larger creative programmes are handled through Moonshot Labs.
Straight answers
Brand questions, answered
How much does logo and brand design cost in Pakistan?
Brand work is scoped to what you need — a logo, a brand kit, or a complete identity system — with a fixed written quote before you commit. 2 concept directions, 2 revision rounds, and every file delivered in editable formats you own. It pairs naturally with a site package (from ₨20,000). See the packages page.
What's the difference between a logo and a brand identity system?
A logo is a single mark. A brand identity system is the full toolkit — logo variants, a colour palette, typography and usage guidance — so everything from your website to your invoices looks like the same business. The system is what keeps you consistent as you grow.
Do I own the logo and source files?
Yes. You receive and own the editable source files and export-ready formats for web, print and social. The brand is yours to use anywhere, with no ongoing licence.
Can you match my brand to my website and store?
Yes. Brand work is designed to carry straight into your website and ecommerce store, so the identity is applied consistently across everything Moonshot builds for you.
Let's make the business look the part.
Tell us where you'll use the brand and we'll recommend the right tier — a logo, a kit, or a full identity system.