Renewal you find out about later
Domain and hosting are often bundled invisibly into year one, then billed at a surprise rate in year two — sometimes higher than the original build cost.
Pricing & Transparency
Website Cost in Pakistan (2026): Real PKR Price Breakdown
What a business website actually costs in Pakistan — the real PKR numbers, what drives the price up or down, and the corners cheap sites cut that nobody mentions before you pay.
In short
The one-line answer
A fixed-scope business website in Pakistan typically costs ₨20,000 to ₨95,000 for a focused local package; custom multi-page builds are scoped individually and typically run past the top of that range — the difference comes down to page count, design work, content, and whether a WhatsApp lead system is wired in.
- Entry package
- From ₨20,000
- Most-picked tier
- ₨50,000 (5 pages + lead system)
- Custom builds
- Scoped individually, past ₨95,000
- Ongoing care
- From ₨6,000/mo (optional)
- Payment terms
- 50% start · 50% before go-live
Why website prices in Pakistan swing so wildly
Ask three people what a website costs in Pakistan and you'll get three completely different answers — a few thousand rupees, tens of thousands, and hundreds of thousands are all real numbers someone has quoted this year. That's not agencies being dishonest, exactly. It's that "a website" isn't one product. It's shorthand for three very different kinds of work, each with its own economics.
Freelancers typically quote ₨5,000–₨20,000 for a template-based site with no ongoing support, no written scope, and often no clear ownership handover once they're paid. It can be the right call for a one-off, low-stakes page. It is rarely the right call for a business that needs the site to keep working after launch.
Agencies and studios — where Moonshot sits — price fixed-scope packages from ₨20,000 to ₨95,000, with custom multi-page builds scoped individually — always with a written scope, a stated go-live window, hosting and domain included for the first year, and a support path afterward.
Software houses build custom web applications rather than business websites — think bespoke booking platforms or internal tools — and price well above agency territory because the work is closer to product engineering than website design.
The three-way split matters because comparing a freelancer's rock-bottom quote to an agency's ₨50,000 package as if they're the same purchase is where most of the frustration in this market comes from. They aren't the same purchase.
What's actually being priced
The seven things that move the price up or down
Every quote — cheap or expensive — is really pricing some combination of these seven variables. Knowing them makes any quote easier to evaluate.
- Page count & structureA one-page site with a clear offer costs far less than a five-page site with services, pricing and an about page — more pages means more content, more layout decisions, more review rounds.
- Custom design vs. templateA vetted, well-built template gets a business live fast at a lower price. Fully custom design and layout work costs more because every screen is built from scratch.
- Lead capture & WhatsApp routingA site that just displays information costs less than one wired with a WhatsApp lead system, notification flow, and a lead sheet that routes every inquiry to the right person.
- Content & copywritingBring your own text and photos and the price drops. Need copy written, service pages structured and a message clarified from scratch, and that work gets priced in.
- Local-search foundationsGoogle Business Profile cleanup, on-page SEO and analytics setup (GA4/GSC) are real, billable work — not a checkbox — and their presence or absence shows up in the price.
- Domain, hosting & SSLBundled for year one in most agency packages, then billed annually after that. A price that never mentions hosting renewal is a price that's hiding a future bill.
- TimelineA guaranteed go-live date inside a stated working-day window costs more to deliver reliably than an open-ended "whenever it's done" timeline — because someone has to actually hold that deadline.
Real numbers, published
Moonshot's fixed PKR packages — the actual breakdown
Rather than describe pricing in the abstract, here's what we actually charge — the same figures published on our pricing page and carried in our site's structured data, not a "starting from" teaser that changes once you ask.
| Package | Price | What it is | Live in |
|---|---|---|---|
| Starter | ₨20,000 | One-page site, WhatsApp + call buttons, inquiry form, Google Business Profile cleanup, year-1 domain/hosting/SSL. | 3–5 working days |
| Growth — WhatsApp Lead System | ₨50,000 | 5-page site with a full WhatsApp Lead System, local presence + on-page SEO, analytics setup. | 7–10 working days |
| Lead Engine | ₨95,000 | Everything in Growth plus a campaign landing page, guided lead form, and a full inquiry-to-follow-up path. | 10–15 working days |
| Starter Business Website (custom) | Scoped individually | Custom multi-page business website — larger information architecture, custom design. | Scoped per project |
| Standard Business Website (custom) | Scoped individually | Larger custom business website with more content and pages. | Scoped per project |
| Advanced Business Platform (custom) | Scoped individually | Advanced custom business platform for more complex requirements. | Scoped per project |
Every package carries The Deposit-Back Design Guarantee — approve the design, or your deposit comes back and you keep the concept drafts — and The Date-in-Writing Promise: your go-live date is written into the quote, a date, not "soon." If we miss it and it's on us, your first month of Care is free. Paid 50% to start and 50% before go-live. After launch, optional Care plans keep the site running: Fikar-Free Care from ₨6,000/mo, Business Care ₨12,000/mo, and Lead Guard ₨20,000/mo for businesses where a missed inquiry is a missed sale. Decline Care and the site simply renews on hosting-only (₨15,000/year) — nothing is forced.
What ecommerce and automation typically add on top
A website is often the first purchase, not the only one. If the plan includes selling online or automating lead follow-up, those are priced separately and start from their own baseline — not folded invisibly into a "website" quote.
- Ecommerce (WooCommerce / Shopify)Scoped to your catalogue — platform, payments and delivery, with a fixed written quote before you pay. See the ecommerce build.
- Workflow automationScoped to your flows — a fixed written quote after a WhatsApp walkthrough, then month to month, and your number stays yours. See lead & operations systems.
- AI assistant setupSame model as automation — scoped to your flows with a fixed written quote after a WhatsApp walkthrough, then month to month.
Before you pay a deposit
A short checklist for comparing any quote
- Is the price fixed, or is it an "estimate" that can move once work starts?
- Is the scope — pages, features, revisions — written down anywhere?
- Do you receive the domain, hosting and every account login in your own name?
- Is there a guaranteed go-live window, or an open-ended "soon"?
- What happens to hosting and the domain after year one — and what does it cost?
- Can they be paid the way Pakistan actually pays — bank transfer, JazzCash or Easypaisa?
None of this requires taking anyone's word for it. A studio confident in its numbers will put them in writing before you pay anything. See Moonshot's full published pricing for exactly how we answer each of these ourselves.
Straight answers
Website cost questions, answered directly
How much does a website cost in Pakistan?
For a fixed-scope package from an agency, expect ₨20,000 to ₨95,000 depending on page count and whether a WhatsApp lead system is included. Custom multi-page business websites run past ₨95,000 and are scoped individually with a fixed written quote. Freelancers sometimes quote lower, without the ownership handover, written scope or support that agency packages include.
Is ₨20,000 enough for a real business website?
Yes, for the right job. A ₨20,000 one-page site works well for a business that needs a credible, mobile-first front door with WhatsApp and call buttons, an inquiry form and Google Business Profile cleanup — not a multi-service catalogue site. If the business needs several service pages or a full lead-capture flow, the next package tier (five pages, from ₨50,000) fits better.
What's included in the first year of hosting?
Domain registration, hosting and an SSL certificate are bundled into the first year of every Moonshot website package at no extra cost. From year two, hosting renews as one of a few published annual plans, starting at ₨15,000/year — never a surprise figure.
Should I hire a freelancer instead of an agency?
It depends what you're optimising for. A freelancer can be cheaper for a simple one-off page. An agency package typically costs more but includes a written scope, a guaranteed timeline, ownership handover of every account, and a support path after launch — the things that matter once the site actually has to keep working.
Do ecommerce and automation systems cost more than a plain website?
A basic online store is quoted with your catalogue — fixed written quote once we know the product count and payment/delivery complexity. Workflow automation and AI assistant setups follow the same model: scoped to your flows, a fixed written quote after a WhatsApp walkthrough, then month to month — your number stays yours.
Ready to see exactly what your build would cost?
Tell us the business and what it needs to do, and we'll match it to a package — or scope a custom quote — before anyone pays a rupee.